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Showing posts with the label Everyday is Playday

Doraemon’s I’m Your Hero Campaign at SM Supermalls

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Doraemon has played a part in my childhood, a part in which I wanted to have a friend like him, always ready to help and has a pocket full of gadgets from the future that can make tasks easy, not only it made me happy but it also taught me the value of friendship. Now that I am a mom, when my daughter asked about Doraemon, I can still tell some of the hilarious episodes and lessons that I learned with a smile on my face.

SM Senior Vice President for Marketing, Mr. Jon Jon San Agustin, is flanked by Doraemon and Nobita during the Press Launch of SM Supermalls’ Everyday Is Playday campaign. SM Supermalls is also the main sponsor and event partner of Doraemon’s ROADventure mall tour happening now in more than ten malls in Metro Manila. Also in the photo, SM AVP for Metro Manila Marketing Mr. TJ Cuenca and Ms. Joc Lapid, Regional Operations Manager for SM North EDSA.


Doraemon, the iconic robotic cat from the future made popular in comics and anime, intensifies its I’m Your Hero campaign …