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Celebrate #AweSM DADventures at SM Supermalls

As they say, "anyone can be a Father but it takes someone special to be a dad". As the month of June enters, we now anticipate the special day to honor our Daddy, Papa, Dad, Pops, Tatay, a day to honor the man who gives a tough but warm love. This month, SM Supermalls invites everyone to have fun Dad-ventures on Dad's Day with a host of awesome fun-filled activities, deals and treats in 70 SM malls nationwide. Kids and moms can give dad the coolest gift by the experience of spending Dad's Day at SM. Adventures include Dad-licious Dining deals, such as upsized meals, dining promos, and meal combos on June  13 to 14 at participating restaurants! Dad's passion for speed and motorbikes is indulged at Extreme Wheels, an exhibit of pimped-up cars and bikes from June 13 to 18 or June 19 to 24. Meanwhile, tech for Dads teaches interested fathers how to pilot drone or remote-controlled gadgets at the drone demo or RC exhibition on June 15 to 17 or June 22 to 24

SM City North Edsa celebrates Independence Day through showcasing Filipino Inspired-Collection

Celebrating our independence is a way of honoring the lives and efforts of our ancestors for giving their lives to fight for our country but more than that, this also serves also as a reminder to us that whatever privilege that we are enjoying today are due to the hardships of our Filipino Heroes. One of the best ways of celebrating our independence is through showcasing the talents that we enhanced as Filipinos. Last Tuesday, June 12, SM City North Edsa celebrated Independence Day in partnership with one of the hottest street fashion designer Jeffrey Rogador, whose designs are a celebration of immense and diverse Filipino culture. His collection features a style with a concoction of contemporary and deep-rooted aesthetics that both serves to form and functionality. It is about dressing up and celebrating the liberty, diversity, and inclusivity, regardless of age. Jeffrey Rogadors designs and works represent comfort, style and a ready to wear for the people who love

Vivo levels up with the launch of X21 in the Philippines

The smartphone brand that is making breakthrough is again unleashing a new game changer. Young global smartphone brand Vivo is taking the game a notch higher, launching its first X-series model in the Philippines in June. Vivo X21, the latest flagship smartphone, breaks world records as it introduces Vivo’s In-Display Fingerprint Scanning technology. It replaces the traditional rear fingerprint sensor commonly found on many smartphones. “Vivo is launching it’s first X series here in the Philippines” The In-Display Fingerprint Scanning technology was preceded by the Under-Display Fingerprint Scanning Solution unveiled during the Mobile World Congress in Shanghai in 2017—the first of its kind in the world. This was no surprise since Vivo has introduced many firsts in the past. It is the first to launch smartphone with a 24-megapixel selfie camera in V7 and V7+. It is also a pioneer in launching a 20MP dual front camera smartphone in V5Plus. In February 2018, Vivo lau

Islas Pinas: The Food and Heritage Village at DoubleDragon Plaza

As much as the 7,641 islands that we have in our country, we are truly blessed to have a very diverse culinary history from our ancestors and this has been nurtured and perfected in the different regions that we have, giving us varieties of food specialties that we enjoy with a unique taste of each place of origin. This is one of the reasons why it is very important for us to have a common place to showcase our culture not only for us to know how rich our country is when it comes to our history but also with the different flavors. Islas Pinas, the newest indoor Filipino Food, and Heritage Village officially opened its door to the public. The new specific destination for both local and foreign guests. It was designed to showcase the richness and high spirit of Filipino culture. Islas Pinas lets you explore, discover, experience and know more about Philippine's heritage sites, hospitality, natural resources and most importantly the Filipino cuisine. Islas Pinas is

Study: PET bottles have 90 percent retrieval rate in the Philippines

As the saying goes, "whatever garbage you threw into the ocean will get back to you". One of the greatest contributors of trash in our oceans would be PET bottles, which can definitely be recycled but most of us lacked the discipline that instead of throwing it on a  proper garbage disposal, we still throw it on our ocean. Polyethylene terephthalate or PET bottles are one of the most valuable forms of plastic in the Philippines and the most retrieved due to its high residual value – or its predicted value after consumption. PET bottles are commonly used in food and beverage packaging. A study conducted by global advocacy firm McKinsey Center for Business and Environment showed that the Philippines has one of the highest PET bottle recovery rates at 90 percent. “Higher residual value plastics are more likely to be collected from disposal sites and then resold. This means that products or packaging with low residual value are less likely to be collected; the

Havas Ortega new Chief Digital Officer

Havas Ortega, one of the fastest growing media group in the Philippines, introduce s its new Chief Digital Officer of Havas Ortega. Ma. Criselda “Shayne” Garcia Madamba will drive the company’s digital products to meet the needs of their clients as they take the next quantum leap in the digital space. With her rich experience from media planning to business development and performance marketing, her role at Havas Ortega is to propel all digital operations. She will lead the following pure player brands of the Agency: Socialyse, a digital integrated social media solution which combines owned, earned, paid and shared social media activities for audiences to be engaged; Affiperf, the programmatic pure player that combines the best of technology with data savvy human expertise to provide solutions; and Ecselis, a business specialized on online performance marketing that aims to increase the possibilities for prospect conversions through tracking and analytics. Shayne has bee

Jollibee back-to-school toys make learning more fun and exciting

School should always be fun and cool, specially if you have your Jollibee School Pals.  Allow your kids to have a fun filled adventures while in school with Jollibee and friends Available with every Jolly Kiddie Meal, the Jollibee School Pals is a set of back-to-school toys, each with different functions, that enable kids to be more creative at home and inside the classroom. Young students can use the Jollibee Sharpener to keep their pencils from getting dull as they watch Jollibee spin around. With the Hetty Tape Dispenser, they can make Hetty turn as they pull strips of adhesive tape for their school projects. With the Popo Stamper, kids can watch Popo dribble the ball while they creatively decorate their projects. They can also use the Twirlie Notepad to write messages to their classmates by simply opening the base to get the notepad. After, they can pull the lever at the back to see Twirlie’s hands move with excitement. Drawing lines and shapes is more fun with the