Glico Philippines, Inc. is celebrating Pocky day (11.11) this November 11, 2022 with a new TikTok challenge that combines the Filipino culture of gift-giving with a cute Pocky trend popularized in Japan. The Pocky Heart-to-Heart TikTok Challenge is perfect for those looking to showcase their love to the ones they hold dearest.
Every year since, Glico celebrates Pocky day globally on 11.11, because this popular Japanese snack that everyone loves looks like the number “1”
The tradition of giving gifts or pasalubong to loved ones is an integral part of the Filipino culture; this generosity and thoughtfulness are traits that perfectly resonate with Pocky’s brand philosophy of sharing happiness with everyone. This is why Pocky has chosen to celebrate their biggest day of the year, 11.11, with a gift-giving challenge for everyone in the Philippines to show their utmost love to those closest to them in the upcoming festive season.
If you have someone you want to show your love and appreciation to, here‘s how you can join the Pocky Heart-to-Heart TikTok Challenge:
1. Create a heart with Pocky boxes — Using at least two Pocky boxes, put your creativity and skills to work, and shape them into a heart. You can even decorate the Pocky heart with ribbons, flowers or anything else that adds to the love you put into the gift.
2. Give your Pocky heart to a loved one — With your valid TikTok account, take a video of you giving your Pocky Heart to someone you want to show your appreciation for. Make sure to share your happiness with us by telling us why you’re giving this person the Pocky Heart.
3. Share your love to the world! — Post the video on TikTok with the hashtag #PockyHearttoHeart!
Whether it’s a partner, an old friend, a teacher or your grandparents, there is bound to be someone dear to show your love to. Take the Pocky Heart-to-Heart TikTok Challenge and showcase your love in a Heart-to-Heart “Tok” with your loved ones. If you post the best entry, you’ll win a cash prize and a special limited-edition gift pack with “Pocky Happiness Flavour”!
You can complete the challenge in the comfort of your home, in a fancy venue of your choice, or at one of our Pocky day event booths coming soon to a space near you! Follow the Pocky Philippines Facebook and Glico Philippines Instagram to find out the locations of these events as they open up.
■ Communication
Official Facebook https://www.facebook.com/PockyPhilippines
Official Instagram https://www.instagram.com/glico_ph/
Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico
Glico Asia Pacific website https://www.glico.com/sg/
For all press and media inquiries:
Claire Ho, Regional Corporate Communications Manager, Glico Asia Pacific Pte. Ltd.
Email: glico-singapore@glico.com
For consumer / product inquiries:
Glico Philippines Consumer Hotline
TEL: (+632) 8464-1105 / Email: consumer.hotline@glico.com.ph
About Glico
On February 11, 2022, the Glico Group celebrated the 100th year of its founding. In 1922, Glico’s nutritious Glico caramel in its distinctive red box first hit the shelves of a department store. Headquartered in Japan, Glico has since expanded into Asia Pacific, European, and North American markets with the aspiration to stay true to its founding spirit of enhancing people’s health through food.
Led by its well-loved confectionary brands such as Pocky, Pretz, and Pejoy, Glico has now expanded its portfolio* to include ice cream products, baby formula, milk products, desserts, food ingredients, and raw materials for cosmetic and health products. Its health and wellness offerings such as the SUNAO range of zero sucrose, low carbohydrate food products and Almond Koka almond milk are gaining popularity outside of Japan after becoming a hit in its domestic market.
* Some products in the portfolio may be available in Japan only.
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