“Break Bread, Make Music Together” The idea of Bayanihan is something that is deeply embedded in our culture. Regardless of how little or how much we have, it is wired in our DNA to always help, share, and support others, especially during times of crisis. This selflessness is what Gardenia Philippines successfully captured on its “Laging Kasama” concert, a free virtual concert that was held to celebrate Happy Bread Day. The event, which happened on October 24, 2020 via Facebook Live, gathered some of the best musical acts in the country who entertained everyone with their catchy tunes. The musical gathering invited renowned and rising stage performers like Kim Molina and Jerald Napoles (Rak of Aegis, Jowable, and Ang Pangarap Kong Holdap), Gloc 9, Ebe Dancel, and Keiko Necesario. In addition to the good music, the free event also raffled off free Gardenia bread packs to lucky winners. The campaign is the household brand’s latest effort to share happiness with everyone. The leading pro...
Food & Parenting + Lifestyle