Six brands made by food and beverage firm Universal Robina Corp. (URC) are still among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report Three of these brands – C2, Nissin and Cream All – rose in rankings in the yearly study. Great Taste is among the top 10 most chosen brands in Total FMCG and Beverages sector while Piattos remains among the most chosen food brands. Payless, meanwhile, landed in the list of 20 most chosen food brands for the first time. “We are happy to see that our well-loved brands are reaching even more Filipinos, delighting them with good food choices everyday,” said Mian David, URC’s chief marketing officer and managing director of URC International. “This report also inspires us to continue giving Pinoys products of superior quality and value. Indeed, Great Taste, C2,Piattos, Payless, Nissin and Cream All are just some of our brands loved by Filipinos across generations,” sh...
Food & Parenting + Lifestyle