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Showing posts from April, 2026

SM Supermalls Opens Doors to Jobs, Skills, and New Beginnings this Labor Day

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide. As Filipinos continue to navigate a challenging job landscape, the search for meaningful and stable work remains a daily reality for many. Across all most-loved SM Supermalls nationwide, job fairs are held year-round—continuously providing accessible employment opportunities within local communities. This Labor Day season, the initiative takes on greater significance. In observance of Araw ng Manggagawa on May 1, SM Supermalls brings together jobs, skills development, and essential support systems at scale—highlighting the vital role of employment in nation-building and reinforcing its commitment to helping Filipinos move forward. Across SM malls nationwide, jobseekers—from fresh graduates to career shifters—are given the opportunity to take the next step toward a better...

Happy Walk 2026 assembled 10,500 advocates, breaking record as largest gathering for Down Syndrome in Asia

  Participants of Happy Walk 2026 at SMX Convention Center - Manila come together in a joyful display of unity and support for individuals with Down syndrome, reinforcing the message that inclusion thrives when communities walk forward as one. Happy Walk 2026 broke records as the largest gathering of allies for the Down Syndrome community in Asia with 10,500 advocates gathering all over the country as the strongest show of solidarity and empowerment to date. Led by SM Cares and the Down Syndrome Association of the Philippines Inc., the celebration was held simultaneously on March 29 in SMX Manila, SM City Bacolod, and SM City Cebu. This year’s Happy Walk showed that the strength of the movement is not only found in size, but in SM’s commitment to create spaces where people with Down syndrome are seen, celebrated, and encouraged to thrive. Big change through continued, united steps Since the very first Happy Walk in 2003, the event serves as a joyful gathering for the Down syndrome ...

UP FOR A PLOT TWIST? Explore Unexpected Finds in Visayas at SM Supermalls

  Not everything goes according to script, but honestly, that’s where the best parts can happen. It’s all twist after twist, one minute you’re in a regular run, the next you’ve stumbled on something you didn’t expect, and suddenly it’s the highlight of your day. The kind you didn’t plan for, but made the detour oh-so-worth-it. So if you’re up for a little scene switch, there’s always something waiting to surprise you at SM Supermalls in Visayas, where new and upcoming spots bring unexpected finds, exciting firsts, and moments that are all for you. A Sudden Drip Addition Just when everything’s right on track, a new name enters the mix to change the scene. Here comes the first-ever Salomon in Cebu, now open at the 2nd Level of SM J Mall–bringing in performance-driven design that moves seamlessly between function and everyday wear, adding a fresh, unexpected edge to your usual lineup.  A Tasty Surprise  Right when you think you’ve seen it all, something new slips in and chan...

SM reinforces public safety through nationwide Fire Prevention Month programs

Participants from SM Supermalls, the Bureau of Fire Protection, partner agencies, and community volunteers come together for the Fire Prevention Month activities, reinforcing a shared commitment to safety, preparedness, and building disaster-resilient communities. MANILA, Philippines, April 06, 2026 - Reaffirming its commitment to public safety and community resilience, SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month, empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most-loved malls. Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM...

POV: You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls

Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane. Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again? Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view. Moments Become Worth Savoring All of a sudden, the food tastes better. You get to enjoy each meal as if y...

SM Turns Earth Hour Into Community Action

  An hour for Earth. SM Supermalls switches off non-essential lights in solidarity with Earth Hour, uniting communities in a shared commitment to climate action and a more sustainable future. SM Supermalls has once again led a meaningful local observance of the global Earth Hour. Through a symbolic lights-off practice held at all SM Malls has re-affirmed its strong commitment toward shared responsibility, environmental awareness, and community action across all of its most-loved malls. From 8:30 PM to 9:30 PM, all SM malls nationwide switched off non-essential lights as mallgoers, tenants, and communities came together to take part in activities that made sustainability more visible, more relatable, and more personal. Through SM Cares, Earth Hour became more than a scheduled observance in the evening—it became a reminder that small choices, when done together through empowered communities, can help build a better future.  SM City Fairview joins local leaders and community part...

Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls

  Bring out those bunny ears and celebrate Easter in SM Supermalls around the country. MANILA, Philippines, 27th March 2026 — This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max. Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike. After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots: Simmer into richness at Ninepot (SM North EDSA, SM City Clark) Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot. Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing. Indulge in a timeless bowl at Mak...

SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care

  In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. During th...

SM Introduces Sparklo Reverse Vending Machines to the Philippines for the First Time Ever

  SM Supermalls and Sparklo executives formalize their partnership during the official launch of Sparklo’s reverse vending machines in the Philippines, expanding the SM Green Recycling Machine program under the SM Green Movement. SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. Expanding the reach of the SM Green Movement and the SM Green Recycling Machine (GRM) program, the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide. The collaboration introduces Sparklo’s reverse vending machine technology in the Philippines for the first time, providing an innovative way for customers to recycle plastic bottles and cans while visiting SM malls. “This initiative further elevates the role our malls play in ensuring a greener future, all for Filipinos. When we help make recycling accessible and rewarding, taking step...

A Feast of Flavors Awaits at SM City Zamboanga

  The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula. At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you. Opening Bites: A Taste Of What’s To Come The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table. ● The Matcha Tokyo As an opening note to the city’s evolving palate, The Ma...

Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards

When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation. The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline. Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers. Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.  "What began as a heartfelt initiative to support bikers during COVID, ...

SM MEGAMALL INTRODUCES MORE “FIRST IN PH” BRANDS THIS 2026

  More brands, more firsts, more reasons to be at SM Megamall MANILA, Philippines, 2 March 2026 - 2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro. Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place. “As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said. Coming Soon: First-in-PH Brands You’ll Want to Line Up For Get ready for passport-free dining as three major international names make their Philippine debut at S...

TRABAHO O NEGOSYO LAUNCHES at SM MOA

What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next. Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success. “MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors inc...

ALL FOR REAL: Best New Finds in Metro Manila with SM Supermalls

  In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves. Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones. But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR! Looking for REAL-axation? Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation. ● Nuat Thai When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic T...

Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs

  With further rollouts for rooftop solar panels to power its operations, SM Supermalls blends utility with lifestyle by integrating solar generation seamlessly for all shoppers across their most-loved malls. The MOA Sky Walkway and the SM City Bicutan Sky Garden Parasols embody SM's firm commitment to clean energy without disrupting the customer experience. To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.   Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.     “The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” ...

Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

  We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX! Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu! STEP 1: Stylemaxxing – Get in your best fit It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more? Anothersole A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum. Charles & Keith Max‑out your everyday wardr...