Invites shoppers, PH hairdressers, and makeup artists to join the beauty and wellness event
Fun and beautiful days ahead await mallgoers
as beauty and wellness take over in 18 SM malls!
Starting February 28, shoppers and beauty and
wellness enthusiasts are in for a treat as SM Supermalls and the Philippine
Hairdressers Association launch the National Beauty Caravan which will run
until April 2022.
“We are excited to announce the launch of our
beauty caravan which will take place across select SM malls in the country.
Shoppers can safely and conveniently shop for new and long-time favorite make-up
essentials, styling tools, as well as wellness products and get #AweSM deals
and thrills from our partner local brands,” said Jonjon San Agustin, SVP
Marketing for SM Supermalls.
As part of the two-month event, SM Supermalls
and the Philippine Hairdressers Association (PHILHAIR) are inviting all local
hairdressers and makeup artists to showcase their talents at the Hair and
Makeup Trends 2022.
A series of three-day caravans will be staged
in select SM malls from February 28 to April 30, 2022. Local makeup, beauty,
and wellness brands will be featured at the trade fairs, and discounts and
promos are up for grabs during the first two days of the caravan series.
Meanwhile, beauty demos, workshops, and other beauty activities will be held
along with the competition among beauty industry professionals will be held on
the third day.
The winners for each leg will compete at the
Grand Finals at SM Megamall on April 29 where Mr. & Ms. Health and Beauty
Ambassadors will be crowned.
”We want to thank SM Supermalls for giving us
the opportunity to put the spotlight on the talents and skills of our local
beauty practitioners, as well as the brands at the trade fairs. I encourage all
my fellow practicing hairdressers and makeup artists from different regions to
join the Hair and Makeup Trends 2022 competition,” said Mader Ricky Reyes,
president of PHILHAIR.
To register for the event, the interested
hairdressers and makeup artists can contact the corresponding PHILHAIR leaders
in their respective areas. Medals, cash prizes, and gift packs from SM
Supermalls and PHILHAIR await the lucky winners of the competition.
“At the National Beauty Caravan, you can
discover a plethora of beauty and wellness brands that can give them a luxe
pampering and self-care experience. Shop for your holy grail beauty, health,
and personal care items in a safe and convenient manner, the #SafeMallingAtSM
way!” said Mr. San Agustin.
Visit SM Supermalls and indulge in #AweSM
beauty and wellness deals like no other! And to get all the latest updates
about SM Supermalls, make sure to log on to www.smsupermalls.com
or follow @smsupermalls on all social media platforms.
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