Invites shoppers, PH hairdressers, and makeup artists to join the beauty and wellness event Fun and beautiful days ahead await mallgoers as beauty and wellness take over in 18 SM malls! Starting February 28, shoppers and beauty and wellness enthusiasts are in for a treat as SM Supermalls and the Philippine Hairdressers Association launch the National Beauty Caravan which will run until April 2022. “We are excited to announce the launch of our beauty caravan which will take place across select SM malls in the country. Shoppers can safely and conveniently shop for new and long-time favorite make-up essentials, styling tools, as well as wellness products and get #AweSM deals and thrills from our partner local brands,” said Jonjon San Agustin, SVP Marketing for SM Supermalls. As part of the two-month event, SM Supermalls and the Philippine Hairdressers Association (PHILHAIR) are inviting all local hairdressers and makeup artists to showcase their talents at the
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