SM Prime Joins DILG in Launching Nationwide Unified 911 for Resilience Campaign

The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness.

MANILA, Philippines, 8 August 2026 — SM Prime Holdings has teamed up with the Department of the Interior and Local Government (DILG), the Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign — a nationwide push to get more Filipinos thinking about emergency preparedness and to tighten coordination across the country's emergency response system.

A Show of Force at the MOA Globe

The launch took place at the SM Mall of Asia Globe, timed to National Disaster Resilience Month, and drew more than 2,000 representatives from the DILG, the Bureau of Fire Protection, the Philippine National Police, local government units, barangays, and other partner agencies — all there for one message: building safer communities isn't any single group's job.

“At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to work together toward a common purpose,” said SM Supermalls Vice President for Operations Junias M. Eusebio.

“It is an honor for SM to be the private sector partner and to stand alongside the DILG, the PNP, and the Bureau of Fire Protection in launching the Unified 911 for Resilience: National Campaign,” he added.

SM Supermalls Vice President for Operations Junias M. Eusebio underscores the importance of public-private collaboration in building safer and more resilient communities during the launch of the Unified 911 for Resilience: National Campaign.

Reaching Millions Through SM's Network

The campaign's reach came down to timing as much as turnout. Unified 911 materials went live simultaneously across SM Prime's digital network nationwide — the MOA Globe included, alongside nearly 400 cinema screens across the country. That kind of synchronized rollout is exactly why SM's footprint gets used for public campaigns like this one: it puts the message in front of millions of Filipinos in a single push, rather than trickling out over weeks.

Department of the Interior and Local Government Secretary Jonvic Remulla graced the launch of the Unified 911 for Resilience campaign.

Who Was in the Room

DILG Secretary Juanito Victor “Jonvic” C. Remulla and Pasay City Mayor Emi Calixto-Rubiano led the event, joined by senior officials from the DILG, the Philippine National Police, the Bureau of Fire Protection, the Bureau of Jail Management and Penology, the Office of Civil Defense, the Philippine Coast Guard, the Emergency 911 National Office, and the City Government of Pasay.

The partnership adds to a longer list of public safety and disaster-preparedness initiatives SM Prime has backed with government agencies — using its nationwide malls and digital platforms to put critical information in front of as many Filipinos as possible, and to help build a broader culture of preparedness across the country.