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Havas Ortega new Chief Digital Officer

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Havas Ortega, one of the fastest growing media group in the Philippines, introduce s its new Chief Digital Officer of Havas Ortega.
Ma. Criselda “Shayne” Garcia Madamba
will drive the company’s digital products to meet the needs of their clients as they take the next quantum leap in the digital space.

With her rich experience from media planning to business development and performance marketing, her role at Havas Ortega is to propel all digital operations. She will lead the following pure player brands of the Agency: Socialyse, a digital integrated social media solution which combines owned, earned, paid and shared social media activities for audiences to be engaged; Affiperf, the programmatic pure player that combines the best of technology with data savvy human expertise to provide solutions; and Ecselis, a business specialized on online performance marketing that aims to increase the possibilities for prospect conversions through tracking and analytics.

Shayne has been in the medi…