One of the best ways of celebrating our independence is through showcasing the talents that we enhanced as Filipinos.
Last Tuesday, June 12, SM City North Edsa celebrated Independence Day in partnership with one of the hottest street fashion designer Jeffrey Rogador, whose designs are a celebration of immense and diverse Filipino culture. His collection features a style with a concoction of contemporary and deep-rooted aesthetics that both serves to form and functionality. It is about dressing up and celebrating the liberty, diversity, and inclusivity, regardless of age.
Jeffrey Rogadors designs and works represent comfort, style and a ready to wear for the people who love to go with style without sacrificing the comfort of what they wear. His designs are simple and staple. Rogador is a graduate of Fine Arts from the University of Sto. Tomas and is fond of making art that is wearable. To make his vision come to life, he took up fashion design in the Fashion Institute of the Philippines and joined the 6th Mega Young Designers Competition and he became one of the mentors of the prestigious Philippine Fashion competition.
During the event at SM City North Edsa, the premier shopping mall in Asia highlighted a glamorous streetwear fashion show called " Manila Street Wear " at the Block Atrium. 60 aspiring models of all shapes and sizes represented the genuine Filipino people of today in an urban setting. The fashion show was attended by famous celebrities, social media influencers, and sports enthusiasts.
SM City North Edsa constant and loyal shoppers were able to experience and enjoy other art-related activities like hand-painted clothes workshop and live fashion wall art demo. There was also an exhibit and selling of seven different Filipino culture-inspired collections of Jeffrey Rogador at The Block Atrium til June 13, 201. The rare collections of Rogador will definitely fit and match to the fashion needs of the Millennials.
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