Search for the Happiest Pinoy 2018 begins; P1 million grand prize at stake


Filipinos are known for hospitality, strong work ethics, generosity, strong ties with family, and having a positive outlook in life, despite all the circumstances and challenges in life, Philippines ranked third (3rd ) among the happiest countries in the world in the 41st Annual Global End of Year Survey of Gallup International.

Photo shows P.J. Lhuillier, Inc. (standing, from left) First vice president and IMC group head Michael Sena, president and CEO Jean Henri Lhuillier, senior executive vice president Philippe Andre Lhuillier, and First vice president for Cebuana Lhuillier Insurance Solutions, Foundation, and Business Solutions Jonathan Batangan. Joining them are 2015 Happiest Pinoy Richardson Navor and 2012 Happiest Pinoy Rommel Arellano.

Cebuana Lhuillier, the largest microfinancial services in the country, has formally launched  the Search for the Happiest Pinoy 2018.
The competition celebrates the Filipinos’ indomitable spirit of resilience and positivity and gives honor and recognition to outstanding Filipinos that best represent these values.

“Cebuana Lhuillier has always believed that Filipinos are one of the most resilient people in the world. We have always faced life’s challenges with optimism, faith, and a can-do attitude—and we believe that this should be recognized and encouraged at all times. We have been celebrating this culture of happiness and resilience through the Search for the Happiest Pinoy since 2009,” said Jean Henri Lhuillier, president and CEO of PJ Lhuillier Group of Companies.

Who are the Pinoy that are eligible to join 

The 2018 Search for the Happiest Pinoy will be the most inclusive in its ten-year history since it now covers ten categories:

  • youth,
  • senior citizens 
  • overseas Filipino workers (OFWs)
  • lingkod bayan, professionals
  • manggagawang Pinoy
  •  entrepreneurs
  •  employees
  • persons with disabilities (PWDs)
  • lesbian, gay, bisexual, transgender, and queer (LGBTQ) community


Cebuana Lhuillier and a panel of judges representing the academe and the business community, as well as past Happiest Pinoy winners will pick a finalist from each category. The new Happiest Pinoy will be selected from the roster of 10 category winners. 

How to join the Search for the Happiest Pinoy

This year, the country’s happiest competition requires no third-party nomination. To join, interested individuals must first choose a category that best applies to them and answer the application form via SMS by texting their full name, birthdate, and category code to (0920) 958-2455 (Smart/Talk ‘N Text), (0917) 878-2453 (Globe/TM), or (0932) 842-8562 (Sun); via online by logging on at www.happiestpinoy/register.aspx; or dropping their application form in any of Cebuana Lhuillier’s 2,200 branches nationwide.

Prizes at stake

The grand winner of the 2018 Search for the Happiest Pinoy will take home P1 million tax-free while category winners will win P50,000 each. The winner will also join an exclusive group of Filipinos composed of 2009 Happiest Pinoy winner Winston Maxino, 2012 Happiest Pinoy winner Rommel Arellano, and 2015 Happiest Pinoy winner Richardson Navor.

For more information on the Search, visit www.happiest-pinoy.com or follow Happiest Pinoy on Facebook.


For more of The Kitchen Mom adventure, you can visit my Instagram account @thekitchenmom and Facebook Page @TheKitchenMom and please do always visit my blog for more of my featured restaurants, new products, health, adventures and more at www.thekitchenmombydhess.com





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