Coco and Angel invite ‘Samahang Solb’ to Mang Inasal


Anyone who already visited the Philippines knows that  Filipinos love to eat. We Filipinos are really passionate and consistent when it comes to food.
And we don’t just want to eat – we want to be solb!

A commonly used term in Pinoy pop culture, ‘solb’ refers to the state of being truly satisfied with one’s great-tasting meal that they get to eat the way they want to.
Mang Inasal, the leading branded grilled chicken, has recently launched a new television commercial (TVC) that captures the peculiar eating habits of Filipinos that make their dining “solb”



Starring Mang Inasal endorsers Coco Martin and Angel Locsin, the 30-seconder starts with a scene where Coco and Angel are each leading a group of hungry diners to a Mang Inasal store.
Once inside Mang Inasal, Coco’s group, the “Samahang Nagkakamay,” is shown eating their Chicken Inasal with their bare hands, while Angel’s group, the “Samahang Simot,” is shown finishing their halo-halo up to the last drop. Lastly, another group of diners dubbed “Samahang Crunchy Kumagat” is shown enjoying the loud crunchy bite of their Pork Sisig.

Although having different quirks when enjoying their food, these groups converge in their number one destination for delicious, satisfying food: Mang Inasal.  Together, they are known as the Samahang Solb.
The 30-seconder ends with a scene showing the three groups all seated in one long table, celebrating a toast with their Mang Inasal favorites, as Coco and Angel speak out “Solb sa sarap! Solb sa saya!”

According to Mang Inasal Marketing Head Aileen Natividad, their latest catchphrase perfectly captures the quick service restaurant’s brand promise, that is, to satisfy every Pinoy’s desire to be “solb” or to have their hunger satisfied with a filling meal that they can eat the way they want to.
“One sure way to be solb is to go to a place like Mang Inasal where we can eat our favorite meals the way we love to, that is, nakakamay, nagsisimut-sarap, crunchy kumagat (with our hands, finishing it to the last few bits, or with a loud crunchy sound), or whichever way we prefer,” she said.
Mang Inasal serves the country’s No.1 Chicken Inasal and other favorites like Pinoy Halo-Halo, Pork BBQ, Pork Sisig, Bangus Sisig, Palabok, and Lumpiang Togue. 
No matter which group you belong to, Mang Inasal simply has what it takes to make you Solb sa sarap! Solb sa saya! Bring your friends now to any of Mang Inasal’s over 500 stores nationwide!



For more of The Kitchen Mom adventure, you can visit my Instagram account @thekitchenmom and Facebook Page @TheKitchenMom and please do always visit my blog for more of my featured restaurants, new products, health, adventures and more at www.thekitchenmombydhess.




Comments

Cielo Jonna said…
Pero mas masarap tlga pag hindi tnitipid ang chicken oil or tnatago hahahahhaha
jhane cleofas said…
Favorite parin tlga natin mga local foods,filipino cuisine
pchi peach said…
No. 1 chicken manginasal.. i worked hir before.
Yay . Isa talaga kami sa paborito ang mang inasal .. Lalo na unli rice at may chicken oil aun importante samahan pa ng mainit na sabaw ^_^
Chicken inasal at halo-halo talaga binabalik-balikan namin ng asawa ko sa Mang Inasal.. Although may panahon na tinitipid nila ng chicken oil ang inasal ok parin kasi pinapaalam naman nila sa customers nila na kaya nila ito ginagawa ay dahil sa kakulangan ng supply, hindi nila nilihim o deniny ang ganitong matters. Kudos rin sa crews nila na kahit may ilang nagrereklamo dahil raw ambabagal kumilos ay tuloy parin sila sa kanilang mga trabaho at iilan din sa kanila ay mga studyante kaya sana tayo rin mga customer ay pakitaan natin sila ng mabuting asal kasi di natin alam yung pressure na hinaharap nila araw-araw.
IamAnafe Compoc said…
Super sulit tlaga pag kumain sa mang inasal..bukod sa naka unli rice,malasa pa ang chicken nila..ang sarap pati ng halu-halo..kaya lalabas ka sa store nila na solve na solve👍👍👍❤
jennifer londe said…
Aside sa chicken inasal nila sa mang inasal lagi ko ding order ang halo halo laging partner ang sa chicken solve na ang tiyan namin sa mang inasal
Lovell Compoc said…
Solb nga pag Mang Inasal! 👏 If we want na nakkaabusog meal at noong time na both working kami ni hubs tapos malapit ofc , sa Mang Inasal Evangelista kami noon tapos masarap talaga pag nagkakamay Momshie mas simot sarap simot saya samahan pa ng unli rice basta nasa table ang sauce/oil haha! What we like too is amoy na amoy ung chicken inasal nila tapos lately may soup sila hihi. Super naexcite din kami dahil one ride lang sa amin ang Mang Inasal (tricycle) so we can bring the kids here family date narin..They have new branch sa C5 Taguig kaya mas nakakatuwa❤️ Simply shows we love Mang Inasal dahil solb na solb ang gutom kaya sobrang saya!

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