Her patience is incomparable, she takes care of her families like there is no tomorrow, Our moms, their warm love that no one can replace.
Can you still remember the last time that you spent quality time with your mom? You may have greeted her Happy Mother's day on Facebook or sent her a heart emoticon on your phone, but have you took time to make her feel how special she is? Like greeting her personally and spending the whole day with her?
Guilty? well you're not the only one, and this is the same reason why the company like Andok's initiated the Andok’s champions lasting memories this Mother’s Day with #HourMama campaign
This question and our tendency to be overly connected to technology led to popular Litson Manok chain, Andok’s to take a back-to-basics observance of Mother’s Day.
This year, Andok’s seeks to inspire families to disconnect from their mobile devices and create lasting memories with their mothers on their special day.
Dubbed as #HourMama, Andok’s campaign seeks to encourage people to dedicate at least an hour for some uninterrupted bonding time with their mother.
“Over the years, we have seen technology successfully bridge various gaps in inhuman experience. However, we tend to be so excited with the advancements and the connections we can make from afar that we forget to give the gift of being present to our loved ones who are right beside us,” shared Maverick Javier, Executive Vice President of Andok’s Litson Corporation.
“This inspired us to encourage everyone to take an hour of their time to take a step back, look around, and create new core memories with the people around them. And we thought it is best to kick-off this campaign by sharing new memories with our mothers on their special day.”
The campaign kicks off at Andok’s branch in Makati Avenue where customers and guests go offline from an hour and connect with the mothers in the restaurant.
The branch’s Wi-Fi will go WaFi (Walang WiFi) as the restaurant’s wireless internet connection shuts down during this hour. Fueling these personal and live interactions among families is the signature taste of Andok’s offerings, allowing the families to punctuate their connections with Andok’s iconic dishes.
“Andok’s has always been about doing things with heart and appreciation. With #HourMama, we aim to not just have a heart-to-heart connection with our valued customers but to build meaningful relationships and memories within families. We are hoping this activity will pave the way to more observances of #HourMama as our fellow Filipinos spend more quality and uninterrupted time with their moms, even beyond Mother’s Day. Of course, this is best done with the offerings of Andok’s that we've all come to know and love,” adds Javier.
Everyone was also encourage to join the campaign on Mother’s Day by taking a photo with their mothers after a dedicated offline hour and posting it using in social media using the hashtag #HourMama.
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