SM Supermalls spotlights MSME growth this February with longstanding partners DTI, Philstar, and Go Negosyo

February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it. Together with long-time strategic partners — Department of Trade and Industry, Philstar Media Group, and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence.

These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment comes alive through a lineup of impactful initiatives happening across SM malls.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Entrepreneurs and MSME owners gain valuable one-on-one insights from industry mentors during Go Negosyo’s 3M on Wheels, receiving free, practical guidance on branding, finance, and scaling their businesses. Held in partnership with SM Supermalls, the program brings accessible mentorship closer to entrepreneurs—reinforcing a shared commitment to capacity-building, inclusive growth, and long-term business sustainability.

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible — ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18–22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair — a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

SM Supermalls and the Department of Trade and Industry champion indigenous tribes whose intricately handcrafted furniture, bags, accessories, and apparel showcase proudly Filipino heritage and creativity—reflecting the growing community support for MSMEs.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure.

Sustainability meets creativity as locally made furniture, fashion, and handicrafts demonstrate the evolving strength of Filipino enterprises.

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle.A longtime collaborator of SM Supermalls in advocating for

MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Philstar Media Group’s NakakaLocal Bazaar at SM Seaside City Cebu—with the celebration of proudly Filipino MSMEs continuing next at SM City Baguio from February 27 to March 1.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

Every booth tells a story of passion, perseverance, and proudly Filipino innovation.

This February’s initiatives reflect a shared belief: when organizations come together to support entrepreneurs, they don’t just build businesses — they build stronger communities and a more resilient economy. And let’s be real — Filipino MSMEs aren’t just participating in the future of business. They’re shaping it.

About SM Supermalls – MSMEs

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME experience by creating opportunities that are relevant, inclusive, and built around what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving distinct business tribes through market access, visibility, mentorship, and platforms for sustainable growth. By connecting communities, showcasing homegrown talent, and enabling innovation, SM helps MSMEs grow in ways that are personal, purposeful, and impactful. To be part of this journey, visit msme.smsupermalls.com or email customercare@smsupermalls.com.