Mall operator sustains
portfolio transformation reinforced with customer-obsessed strategy following
strong H1 business performance
MANILA, Philippines,
September 1, 2026 — SM Supermalls posted record revenues in the first half
of 2026, growing 8% to ₱41.8 billion from ₱38.6 billion a year earlier. The
growth tracked closely with expanding leasable space, higher tenant sign-ups,
and steady foot traffic across the network.
Total gross leasable area grew
3% to 5.1 million square meters, up from 5.0 million, while the tenant count
climbed 4% to 23,174 from 22,192. Average daily foot traffic held steady at 3.7
million.
“Our growth reflects the
enduring trust of our tenants and shoppers. Despite macroeconomic headwinds,
they continue to find value in the variety of our offerings and the strong
sense of community in our malls,” said SM Supermalls President Steven Tan. “This
gives us confidence to keep investing in spaces and experiences that respond to
their changing needs.”
Beyond Retail: Sports, Sustainability, and Scale
Reading the market's appetite
for experiences beyond retail, SM kept building out its sports, leisure, and
entertainment offerings through H1. Pickleball led that push, with 41 new
courts added in the first half alone, bringing the total to 102 courts across
32 properties nationwide.
On June 12, 2026, SM Supermalls
also co-hosted the Galaxy Manila Marathon, the first full marathon ever run on
EDSA, drawing more than 25,000 runners across its various race categories.
Sustainability work moved
forward in parallel. SM's rooftop solar PV system across its malls grew from
100 megawatts peak (MWp) to 122 MWp, with further expansion planned before
year-end. The company also completed its Electric Vehicle Charging Station rollout,
reaching 100% coverage across all 90 malls through 203 charging stations
nationwide.
Strongest Brand in the Philippines, Two Years Running
That combination of sustained
innovation and customer-centric strategy earned SM Supermalls recognition as
the Philippines' Strongest Brand for the second consecutive year, according to
global brand valuation firm Brand Finance. The company scored 95.3 out of 100
on the Brand Strength Index — up from its 2025 result — retaining its AAA+
rating in the Philippines 50 2026 report, driven largely by its customer,
community, and advocacy initiatives.
What's Next for My SM
With these results in hand, SM
is looking to sustain its customer-defined transformation through My SM, its
five-year platform for evolving SM malls around the shifting needs, lifestyles,
and aspirations of Filipino communities.
“Our growth plan for the rest of 2026 and beyond is to
continue evolving for our customers. SM will keep building business momentum
through the introduction of exciting new brands, cinema and entertainment acts,
as well as leisure offerings that will sustain market interest. With the
upcoming opening of our 91st mall, SM Nuvali, we are expanding our business
footprint in the emerging growth corridor of South Luzon and Calabarzon with an
innovative upscale mall concept never experienced in the Philippine market
before,” said Tan.
About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall
developers and operators, with 90 malls in the Philippines and 9 in China.
Every Filipino has an SM story. For generations, SM has been more than a place
to shop. It has become part of everyday Filipino life, a place where families
gather, friendships grow, milestones are celebrated, passions are discovered,
and communities come together. As Filipinos' lifestyles continue to evolve, SM
continues to transform its destinations through My SM, creating malls that are
more connected, experiential, and meaningful, while remaining the place
Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.
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