Rice is considered as the global staple food. In most of Asian countries , rice is the staple food in every table. Filipinos can eat more than one cup of rice with almost everything. It's the food source that completes the meals on the table.
This is why a Filipino meal is not complete without rice. Rice has also been an important part of the Philippine culture, that one basis of growing up and maturity is whether or not you can cook/steam rice properly.
Rice is versatile and it’s what makes the dish unique. Besides the fact that a meal is more scrumptious with rice, it is also nutritive. It helps control blood pressure, improves metabolism, and promotes cardiovascular health. Rice is also rich in carbohydrates that provide energy, and has small amounts of protein but has no fat.
The versatility of rice is just one of the many reasons why rice continues to be the most dominant cereal crop.
Rice can be served and enjoyed in many different ways:
- sushi
- rice porridge
- rice pudding
- champorado
- bibimbap
- rice cereal
- rice cakes
- simply just steamed/fried rice.
Corporate Mission of Sunnywood
A well-known local company, Sunnywood Superfoods Corporation, has made it a corporate mission to actively promote the local production and marketing of native and traditional varieties of rice. Sunnywood has launched numerous initiatives that strongly support local producers of rice, including sources of native, traditional rice varieties. And no one takes rice more seriously than they do, which is evident in their slogan, “More than Just Rice – It’s the Meaning of Life.”
Sunnywood focuses on attentive, personal, quality service which helped gain interest from consumers and loyalty from customers.
With its rising success, Sunnywood has become a market leader. Upon reaching the 20th year milestone, Romeo Ong, president of Sunnywood, is planning on introducing Sunnywood overseas. “We are looking into exporting our products very actively as we go forward. We really like to see our products out there in the other countries. To show the flag, so to speak. That will be another source of pride for the Philippines. I hope we can do that in the near future.” And in the next five years, they hope to be a very vibrant and dominant brand. Besides rice distribution, Ong has also been considering business in other agricultural products, which, according to him, is
“anything that looks interesting and healthy.”
In light of celebrating its second decade, Sunnywood is looking to increase its capabilities and improve its product quality through upgrade and expansion of its facility.
Sunnywood offers different variants of rice that are beneficial to the body and superior in quality.
- Harvester’s Dinorado Rice, which is genuine local dinorado rice that’s deliciously sticky when cooked, making it great for paella and risotto.
- Harvester’s Sinandomeng Rice, on the other hand, is only slightly sticky and is very versatile. You can eat it steamed or fried, and pair it with your favorite viand, making it a a great every day, every-occasion rice. But when it comes to taste and texture, you will surely have to try
- Harvester’s Thai Jasmine Rice! But when it comes to taste and texture, you will surely havr to try this. A genuin Thai Hom Mali Jasmine Rice has the distinct all-around goodness that will leave you wanting another cup of extra rice. It might become a habit, but a good habit it is!
Harvester’s is just one of the three well-established brands of Sunnywood. The other two are Jordan Farms, which focuses on health and nutrition, offering healthy organically-grown rice as well as specialty rice variants, and Farmboy, which offers good rice varieties at a modest price.
For more of The Kitchen Mom adventure, you can visit my Instagram account @thekitchenmom and Facebook Page @TheKitchenMom and please do always visit my blog for more of my featured restaurants, new products, health, adventures and more at www.thekitchenmombydhess.com
Comments