Christmas in the Philippines is more special than anywhere in the world. It is the time of the year that most of us Filipinos allot for our family. From years of tradition passed to every generation. Preparation starts as early as September, you'll hear Christmas songs playing from radio stations to malls and other places, people start to put up their decorations, preparing for the most awaited holiday.
Imagine tourists amazement with all the preparations that the locals made, alloting more than the last quarter of their year preparing for Christmas.
Of course, Family has always played an important part for this season, so family gatherings, catching up with old friends and a lot more reason. And for this particular season, the highlight will always be the Christmas ham, a tradition King Sue Ham & Sausage Co. Inc. understands very well.
How King Sue started :
Its founder, Mr. Cu Un Kay, came to Manila from China as a 12-year-old on board a vessel. Even at a young age, he knew the importance of hard work and was employed as a cook by his uncle who owned a cold storage facility in Echague. There, he met a German who later taught him to manufacture hams and cold cuts.
Using this knowledge, Mr. Cu Un Kay started his own business and sought to perfect the meat production process using only aluminum cauldron over three adobe stones. He concentrated on producing hams, especially the Bone-in-Chinese Ham, which his business became known for.
At the end of World War II, the brand “King Sue” was born. “KING”, the family surname, implies royalty and enormity while “SUE”, means small in Fookien. The two names, while seemingly contradicting, actually tells the story of how Mr. Cu Un Kay may have had modest beginnings, but his dreams and ambition are big.
The same could be said of Christmas gatherings in the Philippines. No matter how big or small, Filipino gatherings have a way of making one feel like royalty and King Sue exists to provide Premium Quality processed meats that deliver a taste fit for a king, a queen, a prince or even a princess.
Variety of King Sue Premium Christmas Ham
- Chinese Ham Bone-In
- Piña Ham
- Sweet Ham
- Hawaiian Ham
- Pearl Shaped Ham
King Sue has a wide variety of Premium Christmas Hams that are sure to suit every ones palate.
“There’s a ham for everyone regardless of age, gender, and lifestlye. It can also be enjoyed not just during the Christmas season but all year round as well,” says Romana Go, Marketing Manager for King Sue.
It is no surprise then that Filipinos who wish to make a lasting impression to special people in their lives choose to either serve these during breakfast, lunch, or dinner, and most often give these as gifts during the season.
Indeed, King Sue is as part of Filipino Christmas tradition as the quezo de bola and the various lucky round fruits and its quest to satisfy the Filipino taste and their ever-changing lifestyle will always be at its core values.
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