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Rebisco awards 55 sari-sari store owners with store makeover and products




Homegrown snack giant Rebisco is spreading the anniversary joy to its grassroots business partners.

As part of its 55th year celebration, Rebisco awarded 55 lucky sari-sari store owners with store makeover and products for each. The winners were selected among hundreds of small business proprietors who shared their stories detailing how the snack food giant has made an impact on their lives and businesses.

According to Rebisco President Jonathan C. Ng, the project was borne out of a simple yet poignant motivation: to express gratitude. “Sari-sari stores are crucial to our business model,” he said. “These entrepreneurs are our loyal and hardworking community partners who help nourish Rebisco’s continued growth and success. This project is one of many ways we want to give back, by empowering them and their businesses.”

Shining the spotlight

Of the 55 winners, three were featured in an online video recently released by Rebisco.

Ester Recinto, a 66-year-old sari-sari store owner from Batangas, runs a strategically located store near an elementary school. She started selling in 1974, with a P300 capital. Over the years, she was able to grow her business from a cabinet display of Rebisco products to an actual store.

Twenty-two-year-old Naname Dahoya from Cebu started a sari-sari store to help augment her parents’ meager income and support her six siblings. She calls Rebisco her “superhero” because the company’s popular snacks helped her small business grow, thus providing her and her family a more stable income.

The third featured winner is Sally Angulo from Zamboanga del Norte. At first, Sally only sold condiments and vegetables but eventually realized that there was a market for snacks. After researching her options, she decided to sell Rebisco products because of its high-quality products at more affordable prices.

“We hope that their stories inspire others to persevere amid adversities,” Rebisco Trade Marketing Head Michelle Ceniza said. “We are grateful to our partner sari-sari store owners for their loyalty and patronage these past five decades. It truly is an honor for Rebisco to be an instrument to the success of their business.”

Stronger partnership

After a momentous year-long anniversary celebration, Rebisco looks to the future with optimism.

 “We look forward to sharing more successful years with our sari-sari store partners,” Ng added.

To watch the video, check out Rebisco Snackademy Facebook page.




For more of The Kitchen Mom adventure, you can visit my Instagram account @thekitchenmom and Facebook Page @TheKitchenMom and please do always visit my blog for more of my featured restaurants, new products, health, adventures and more at www.thekitchenmombydhess.




Comments

Jessica said…
Wow may taga batangas. Congrats this 55 winners. 😊
Wow ang bongga naman nyan momsh, dami din nila binigyan ng awards god bless rebisco
Wow congratulations SA lahat NG winners ang bongga Naman momsh
Gina Ramos said…
napaka swerte nman mga mapipili or napili d2.. congrats winners !
Unknown said…
ang swerte naman nila
AveDiorBlanca said…
Wow! So kind naman ❤️
Ang daming naging winners congratulations sa inyong lahat mga winners
Cris Vergara said…
May iilan po akong kilala na nanalo po dyan momshie. Grabe nirenovate talaga yung tindahan nila at pinuno ng resbiso para sa paninda nila. Sayang nga gusto ko din sumali para sa lola ko . Kaso wala pa silang tindahan.
Congratulations sa lahat ng winners.. Subrang lucky... At ang generous naman ng may ari ng rebisco.. God bless you more Sir..

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