MANILA, NOVEMBER 18, 2021 - Shopee, the leading e-commerce platform in Southeast Asia, and Taiwan, continues to support local sellers and uplift the digital economy with the launch of the #TatakPinoy: Shopee Celebrates Local contest. From November 19 to December 5 2021, users can vote for and support their favorite sellers in time for the 12.12 Big Christmas Sale.
#TatakPinoy: Shopee Celebrates Local recognizes 12 Filipino sellers who offer locally made products and their inspiring journeys to success with Shopee. Besides having to source and offer goods that are proudly Pinoy, the brand also shortlisted these entrepreneurs, who come from various categories such as lifestyle, fashion, and FMCG, based on shop ratings and number of reviews.
Martin Yu, Director at Shopee Philippines, said, “As we rebound from the impact of the pandemic, we want to strengthen our efforts in aiding economic recovery. Supporting local sellers is a very impactful way to do that, and we want to rally our users to support these sellers as well. This is what Shopee Supports Local is for -- highlighting the local sellers in our platform, and giving our shoppers the opportunity to show their appreciation as well.”
Supporting Local Sellers, Key to Aiding Economic Recovery
With the pandemic driving consumers to rely more on e-commerce platforms for their needs, more brands and sellers continue to embrace digitalization to sustain their livelihoods. Recently, the Philippines saw an increase of 12 million new digital consumers since the start of the pandemic, of which 63% are from non-metro areas . Shopee continues to improve the platform to support micro, small, and medium enterprises (MSMEs) catering to the needs of the Filipinos.
The top three sellers, based on total user votes, will win gadget prizes that are useful for their online business. On top of that, theirs and a few other shortlisted sellers’ inspiring stories and sought-after products will be featured on Shopee Live on December 8 and 11.
Meanwhile, users who will participate in voting and share why they love their chosen seller on social media will have the chance to win special vouchers.
Getting to Know the 12 Sellers
Launched in 2019, Jess opened a clothing store, Indianajanemnl, and went from a one-man shop and grew into a 30-person team this 2021. With the desire to build deeper connections with their consumers, she maximized Shopee Live and all its features. Through Shopee Live, she received customer feedback which helped them improve the store.
Considered as one of the pioneer stores in the well-known Taytay Tiangge, Rochelle of Chelssydresstaytay.ph decided to shift to online a few months before the pandemic hit. It proved to be a good move, with the shop hitting its targets consistently.
As a form of self-care, Hani of Luxe Essential decided to put up an online store where she can earn while staying at home. Despite the ups and downs of online selling, her determination eventually paid off, and can now support not only her family but her staff’s family as well.
Uniq.mnl is owned by Ireen and Ira, two sisters who combined their stores into one. Transitioning wasn’t easy and they worked hard to maintain customer satisfaction by utilizing Shopee’s in-app tools. With clear goals, the shop ended 2020 with an 8-figure gross profit.
Orange and Peach Philippines is a 100% Filipino Mom and Baby Essentials Store owned by Jasslyn. She struggled to convert sales due to some limitations but even with the setback, it didn’t stop her from trying, and eventually gained the consumers’ trust.
Randashoesofficial started as a small shoe manufacturing facility in 2014 and Ric joined Shopee as a seller in 2019, making it a full-time commitment. The challenges pushed him to do better and are now growing on the platform - even surpassing their previous sales.
Wanting to share their expertise in the homecare industry, Mico from Mightyclean started his Shopee Seller journey during the height of the pandemic last year. Even though he had become one of the best-selling brands on the platform, he never stopped learning new things and continued to sharpen his entrepreneurial skills.
Dana of dnemnlph started selling online when she was in high school and has had her fair share of ups and downs before she first joined Shopee in 2015. Despite having to close her shop temporarily, she stepped up and worked with her Shopee Relationship Manager to learn how to build brand awareness for her store. To date, she has more than 225,000 shop followers.
Daniel of Localidad began his Shopee journey last year and got his break in November 2020. His experience on Shopee was a great opportunity to learn about e-commerce in general and eventually succeed in the industry, with more than 60,000 products sold and counting.
Em used the power of technology to offer a wide array of DIY car care detailing products through her shop Prestige Trading. As a former saleswoman, the main proprietor found joy in interacting and connecting with their customers.
Faced with a financial crisis in 2017, Ces of gratitudebar launched her Shopee store which offers skincare products that are simple, affordable, and effective. With the use of in-app features, the brand gained more loyal customers.
When Zel started selling on Shopee, she knew it was a learning journey and discovered a lot of new things. Now, she has a strong customer base and feels grateful for the overwhelming support and trust from her loyal customers
To know more and vote for your favorite sellers in #TatakPinoy: Shopee Celebrates Local, visit https://shopee.ph/m/tatak-pinoy.