The 3 Secrets to Level Up Sarap and Lee Kum Kee's newest ambassador

Almost every Filipino families have their secret ingredients on their signature dishes that will make more appealing and enhance the taste of the dish that they are known for.
In a regular Filipino kitchen, condiments and sauces play a big role in bringing out the unique taste on every dish that we serve and makes it outstanding.

With a glorious history of over 130 years, Lee Kum Kee has become an international household name and a symbol of quality and trust, spicing up Filipinos’ kitchens with its celebrated sauces and condiments.
Last Tuesday, February 26, Lee Kum Kee announced celebrity mom and host  Ms. Karla Estrada as its newest ambassador and reveals the three secret ingredients she use in the kitchen to level up the sarap of her Filipino cooking.

(L-R): Lee Kum Kee Panda Mascot, Lee Kum Kee Philippines Business Manager Mr. Ryan Cruz, Sysu International Inc. Managing Director Ms. Jennifer Sy, Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada, and Lee Kum Kee South Asia Managing Director Mr. Leslie Lau

“Filipinos have an innate love for cooking, whether it is trying out a new fusion restaurant or cooking up traditional, well-loved dishes at home,” said Mr. Ryan, Esguerra Cruz, Business Manager of Lee Kum Kee Philippines. “We believe that Ms. Karla Estrada perfectly embodies this love for cooking, especially as a mom who whips up dishes for her family every day and bond over sumptuous food.”

During the campaign launch event at Seafood City, Venice Grand Canal Mall in Taguig, Ms. Estrada shared the cooking secrets for her loved ones. Together with the acclaimed Chef John Flores, they transformed a traditional Pancit Canton into something more flavorful using the three secret sauces of Lee Kum Kee.

(L-R): Lee Kum Kee International Young Chef Chinese Culinary Challenge 2018 Bronze awardee Chef John Flores, Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada, and Lee Kum Kee’s 3 Secrets To Level Up Sarap event host Mr. Eric Tai.

“I love cooking. It is a way for me to express my love for my family,” said Ms. Estrada. “Whether it is a dish for a special occasion or even for an everyday meal, I make sure to always use the best ingredients for my cooking.”

She added, “Lee Kum Kee is really my secret ingredient to level up the sarap in my cooking. It allows me to bring out those balanced taste and authentic flavors that I want for my dishes. My family loves it so much! And when they are happy with my cooking, I am happy too!”

Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada

As the world’s number one oyster sauce brand for 11 consecutive years, Lee Kum Kee Panda Brand Oyster Sauce is an all-purpose seasoning sauce, perfect for dipping, marinating, stir-frying or as a sauce base. Using selected fresh oyster extracts, the Oyster Sauce adds a flavorful taste to every day Filipino dishes.

Made from premium non-GMO whole soybeans and wheat flour naturally brewed using traditional methods, Lee Kum Kee Premium Soy Sauce has a rich flavor, color, and aroma that will delicately enhance any dish by giving it a natural umami taste.

Prepared using the finest roasted sesame seeds, Lee Kum Kee Sesame Oil is carefully processed to retain the strong sesame flavor and aroma. As the country's #1 sesame oil for 2018 in terms of volume according to a study by Nielsen*, Lee Kum Kee Sesame Oil easily accentuates any food’s overall taste even by just adding a few dashes.

Lee Kum Kee products are widely available in leading supermarkets, grocery stores, and sari-sari stores nationwide.

Click here for recipe using Lee Kum Kee products

For more details, please visit
Follow Lee Kum Kee on Facebook and Instagram (@LeeKumKeeGlobal) and use the hashtag #LeeKumKee.

 For more of The Kitchen Mom adventure, you can visit my Instagram account @thekitchenmom and Facebook Page @TheKitchenMom and please do always visit my blog for more of my featured restaurants, new products, health, adventures and more at www.thekitchenmombydhess.


jennifer londe said…
Wow mommy si mother Queen Karla na pala ang new ambassador ng lee kum kee..Na try kona din ito oyster souce na ito mommy at masasabi kong maganda malasa siya talaga kakaiba sa ibang mga oyster souce...
yeah i will copy this pra ma i paste ko sa mga favorite kong lutuin momshie tnx for this effort and kindness sana wag po kau mag sawa kc sobrng malking tulong to sming mga recipe e
Atheena Reyes said…
ay andami palang pwedeng pag gamitan ng lee kum kee mommy? d ko pa kasii na try.. kaylangan ko ng isali sa list ko tong lee kum kee products mommy para maiba naman...

FB : @Atheena Reyes
IamAnafe Compoc said…
Yes..super perfect talaga ang lee kum kee products sa kahit anung klaseng putahe..kahit simpleng lutong bahay lang yan basta may lee kum kee..perfect na ang lasa👍👍👍proven ko na po yan...thanks always momshie for sharing this kind of blog/vlog
Lovell Compoc said…
lagi kaming may lee kum kee momsh, Oyster sauce kasi simpleng gulay napapasarap niya esp tofu wd kangkong fave ng mga anak ko. Salamat nito Mommy 😍
Jonna Cielo said…
Try nga bumili nito ng matikman nacurious na talaga ako dito baka sakaling sumarap ako magluto gamit ito hehehehe
Jhas Mhen said…
Lagi ko tong nakikita sa grocery kaso hesitant ako bumili baka masayang. Pero maganda kasi mga reviews, so il research for recipes then isesave ko sa phone para maluto ko time
Si Lee Kum Kee po ang secret wow diko pa kasi yan natry sana masubukan ko sooon para sumarap na lutuin ko hehe

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