SEOUL, Dec. 22, 2022 — LG Electronics (LG) will present an exciting, new color option for its groundbreaking refrigerator with MoodUP™ to offer personalized customer experiences at CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy. The refrigerator with MoodUP™, unveiled at IFA 2022 in Berlin this September, boasts a diverse range of rich, dynamic colors to choose from; providing a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options. Owners of the 4-Door French-Door model
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