Five flagship brands from food and beverage firm Universal Robina Corp. (URC) have landed in an exclusive list of products consistently chosen by millions of Filipino households. Great Taste , C2 , Piattos , Nissin and Payless were all among the most chosen FMCG brands in the Philippines according to the 2025 Brand Footprint Report of global consulting firm Worldpanel by Numerator. “The results of this study show that our brands continue to earn the trust and loyalty of Filipino consumers,” said URC Chief Marketing Officer Karen Ong. “We’re proud that our products remain staples in homes across the country,” she added. The Brand Footprint report is Worldpanel’s annual ranking of the most chosen FMCG brands worldwide. It uses a metric called “consumer reach points” (CRP) to measure a brand’s strength based on how many shoppers are buying the brand and how often. It essentially shows which brands are winning at the point of purchase. One CRP represents a s...
Food & Parenting + Lifestyle