Making reunions REAL again

Filipinos are all about family. The mandatory family reunion happens not just once or twice a year, but every chance possible. From Birthdays to graduations all the way to the grand Christmas reunion, family gatherings are always filled with food, catching up, and loads of wholesome family fun.

Lately, we’ve seen many changes in traditional family dynamics — from a simple meal to dance numbers by the grandkids. Families are reaching out to friends and relatives abroad through technology. While technology can be used to connect people, it can also become a wall between family members.

How many times have you walked into a room and you are ignored by everyone hooked on their gadgets? This is the reality that has become the new norm. The simple act of truly connecting has become a valuable commodity that needs to be safeguarded by everyone in the family.

This Holiday season, a brand has decided to take action to advocate for real connections. It’s not asking you to completely give up your created social media life but to at least save the dining table from it — to keep shared family moments Real again.

El Real is a pasta brand that plans to espouse this habit of safeguarding the dining moment from gadget distraction. As a beloved family brand, El Real will position itself as the champion for Real Family moments. The brand focuses on a typical family where we see the journey from the time the kids are growing to present time in order to dramatize the big shift in the way things are. The absence of technology encourages real bonding between siblings and their mother while in the present, gadgets have isolated each one from the intended bonding that should happen during the family reunion.

This advocacy is a good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments. Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.

This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real.

Make REAL moments this Holiday Season.

For more details, like and Follow El Real’s Facebook Page:

Click the link to watch the first video:

For more of The Kitchen Mom adventure, you can visit my Instagram account @thekitchenmom and Facebook Page @TheKitchenMom and please do always visit my blog for more of my featured restaurants, new products, health, adventures and more at


Best Bonding Moment talaga ng family ung sabay sabay kaung kumain ^_^Nung una akala mu hindi masaya kasi Lahat sila inuuna ung gadgets pero soon marereaLize nila na anjan ung nag paLaki sa knila at mapag uusapan ung dating Bonding nila masaya pag salo salo kumain lalo na pag kompleto kaung pamilya ^_^
jennifer londe said…
MAsarap ang feeling pag sabay sabay kumain ang pamilya lalo na pag ang handa ay el real pasta mas enjoy kumain ang pamilya
Lovell Compoc said…
Panalo ang tv ad na to super kasi tagos at nappaanahon. I missed those holidays na umpukan ang lahat, tawanan habng binabalikan ying mga nkaraan lalo na yung mga tumatak sa isipan. Masarap at best moment pa kapag may pagkain sa hapag na pinagsasaluhan. I appreciate this video kasi we will be spending NewbYear sa province kaya will surely make the most and enjoy every moment wd my Mama, sibling, Lola's , Tita's and mga relatives
Lovell Compoc said…
Silly moments pero happy moments. Masarap mag reminisce of past things over food with the whole family. Yung tipong you get to appreciate the food on the table while sharing laughters. This video is so timely, reminding us to put down or lessen the use of social media and get bond with loveones lalo na sa mga time na limited mo lang sila makakasama . Di ba ung iba they get to travel pa to their respective hometown para makipag reunite and spend holidays kaya sana sulitin yun. Some things wont come back, but memories are so special because we can always go back to that anytime.. smiling.❤️
Masarap ang salo salo at bonding/reunion ng pamilya kapag may masarap na pagkaing kasama. :)
jhane cleofas said…
Super happy moment ung sma sama sa hapagkainan at sabay kumakain ng fav dish ksma ang real pasta,wow ang saya ng moment tlga na gnun
IamAnafe Compoc said…
Wala talagang sasarap at sasaya pa kung pamilya mo ang kasama mo sa hapag lalo na kung el real pasta ang pinagsasaluhan������

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