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Showing posts from December, 2025

Trung Nguyen Legend PH Launch: Experiencing Vietnamese Coffee Culture

If you love coffee and discovering new brands, this is exciting news. Vietnam’s legendary coffee brand, Trung Nguyen Legend , has officially launched in the Philippines, and I got to experience it firsthand during its media launch last December 11, 2025, at the World Bazaar Festival held at the World Trade Center Pasay . A First Taste of Vietnamese Coffee Culture The Philippine launch of Trung Nguyen Legend was made possible by Dygen Food Ventures Inc., the brand’s exclusive distributor in the country. From the moment I walked into the event, it felt less like a formal launch and more like stepping into a Vietnamese café experience . Guests were introduced to the brand’s story and coffee philosophy, followed by a guided tasting of their signature blends. The flavors were noticeably bold, rich, and aromatic—definitely perfect for anyone who prefers strong coffee or needs that extra kick in the morning. According to Mr. Miguel Paolo Salazar , General Manager of Dygen Food Ventures Inc.:...

In Latest Collaboration with Manulife, Erwan Heussaff Puts Spotlight on Longevity

Filipino restaurateur and award-winning cultural storyteller Erwan Heussaff champions intentional living as key to overall health and longevity. Manulife’s Longevity Symposium highlights how small, intentional choices in physical, mental, and financial health can create lasting impact on individuals and communities. MANILA, Philippines – For Manulife Philippines brand ambassador and content creator Erwan Heussaff, living better and attaining longevity boils down to one thing: intentionality. In a video he produced in partnership with Manulife Philippines, Erwan looked back at his experience speaking during “ Time to Move: the Manulife Longevity Symposium ” in October where he and other industry experts tackled how Filipinos are approaching health and aging in the lens of longevity.  PHOTO CAPTION: Manulife Philippines Brand Ambassador Erwan Heussaff, joined by Manulife Environmental, Social & Corporate Governance Managing Director Ariel Kangasniemi, talked about sustainable...

niko and … Brings Evangelion to Manila

Manila, 10 December 2025 — niko and … is gearing up to bring a burst of anime energy to Manila as its limited-edition Evangelion collection lands at SM Mall of Asia on December 12. EVA fans, collectors, and fashion lovers are in for a treat as the collaboration drops exclusive pieces created for the 30th anniversary of Neon Genesis Evangelion and available only for a limited time. With its mix of style, nostalgia, and Japanese creativity, the release is shaping up to be one of the most anticipated crossovers of the season. The launch marks the global celebration of the anime’s milestone and highlights the growing presence of niko and … and ADASTRIA in the Philippine market. The Evangelion collaboration serves as the newest example of this creativity. The collection reinterprets key elements from the series through clean silhouettes, subtle graphics, and styles meant for daily wear, allowing fans and new audiences to experience the world of Evangelion in a fresh and accessible way. As a...

Unlock More Chances of Becoming a Twinyonaryo When You Borrow and Spend with Maya

  Holiday spending hits differently when it comes with a chance to win big; and this year, Maya is making every peso work harder and smarter. As the #1 Digital Bank in the Philippines, Maya is giving you the easiest way to become a Twinyonaryo : win ₱1 million for yourself and another ₱1 million for your chosen person just by borrowing or spending with Maya. And here’s the plot twist: the fastest way to rack up entries? Borrowing — responsibly. Maya Easy Credit : Your Instant, Smart Extra Budget Need a little holiday boost for noche buena grocery, gifts, reunions, or last-minute bills? Maya Easy Credit gives you up to ₱30,000  revolving credit you can use instantly. No paperwork, no waiting, just tap and go. And every ₱1,000 you borrow or pay using Maya Easy Credit earns you 5 raffle entries, one of the highest multipliers in the promo. And since you can use it to pay directly at stores via QR, using your borrowed credit is fast, ...

BEST NEW Firsts in Davao: Finds You’ll Want to Gatekeep

  A new vibrant energy is buzzing through the city as more stores open at SM Lanang , making Davao even more truly madayaw . Here, every new discovery is made for you—from trendy, crave-worthy dishes to fashion and entertainment experiences worth showcasing on your grid. In this new era of SM Supermalls , exciting finds await, each reflecting how we continue to grow and evolve with you. With thoughtfully chosen flavors and styles that can match any Davaoeño ’s discerning taste, every visit is sure to turn into a story worth sharing. All the Cuisines You’ll Love Craving hand-pulled udon noodles ? Or perhaps an entire feast of international cuisines? Whether it’s your favorite bowl of Japanese favorites or an elevated spread that calls for a few more plates, enjoy carefully selected dining experiences to satisfy every appetite. Hakura Udon - Opening its first Mindanao branch at the 2nd Level, North Wing, inviting Davaoeños to savor authentic Oriental flavors. Here, you can enjoy a...

SM Prime: Shaping a Decarbonized Future for Malls

  With the 30th Conference of the Parties (COP30) taking place in Belem, Brazil , this November, the momentum to focus on lasting solutions for the planet’s climate crises comes at its most critical time.  For SM Prime Holdings, Inc., this means that the journey to Net Zero by 2040 becomes more than a unifying force across its portfolio; it is the goal for strengthened implementation, sound partnerships, and collective resilience.  (Photo caption) The 2MWp rooftop solar photovoltaic system installed at MOA Square—developed with TotalEnergies —generates approximately 3,000 MWh of clean energy annually, reducing an estimated 1,430 tons of CO₂ emissions each year.  Empowered partnerships  Security, affordability, and sustainability – these are known as the “ energy trilemma ” – challenges presently faced by businesses. It’s especially relevant for the future of property development and urban resilience.  (Photo caption) SM Prime continues forging strategic pa...

COMELEC and SM Supermalls Renew Partnership for Voter Registration and Mall Voting for the 2026 Barangay & SK Elections

COMELEC Commissioner Rey E. Bulay and COMELEC Chairman George Garcia, together with SM Supermalls Vice President for Mall Operations Junias Eusebio and Assistant Vice President Royston Cabunag, formally ink the renewed partnership for Voter Registration and Mall Voting for the upcoming 2026 Barangay and Sangguniang Kabataan Elections (BSKE). The Commission on Elections (COMELEC) and SM Supermalls formally renewed their partnership for the Voter Registration Program and Mall Voting implementation for the 2026 Barangay and Sangguniang Kabataan Elections (BSKE) through a Memorandum of Agreement signing held on December 2 at the COMELEC Office in Intramuros, Manila. The renewal marks another milestone in both institutions’ shared commitment to making voter services more accessible, safer, and more convenient for Filipinos nationwide. In his message, SM Supermalls Vice President for Mall Operations, Mr. Junias Eusebio, highlighted the remarkable growth of the partnership over the years—from...

Securing Tomorrow’s Supply: SM City Baguio Turns Rain into Resource

  Baguio City, Philippines — As water security continues to challenge communities across the Philippines, SM City Baguio is showing how innovation and sustainability can flow together. Through its rainwater treatment facility , the mall treats rainwater to convert into potable water , helping secure tomorrow’s water supply for its operations. (Photo caption) Nestled in the highlands, SM City Baguio showcases how natural abundance can be harnessed sustainably through its rainwater treatment facility. Baguio City experiences frequent rainfall but limited water resources. Water supply from the Baguio Water District is rationed, with some neighborhoods receiving water only twice a week, which they use to fill up their water tanks . When this runs out, residents depend on deliveries from private water companies .  SM City Baguio’s pioneering system captures, treats, and stores rainwater to potable standards, producing up to 150 cubic meters of safe drinking water per day, with th...

BEST NEW FIRSTS IN METRO MANILA: Lifestyle and Looks Made for You

  Metro Manila is all about choice—every turn offers something new to try or take home. This season, SM Supermalls brings you openings that spark curiosity, invite you in, and leave you wanting more. From fresh fashion drops to lifestyle essentials , each find is designed to fit seamlessly into your life while adding that extra something you didn’t know you were missing. At SM Supermalls a bold new era full of evolving finds await—each one thoughtfully chosen to bring fresh styles, unique experiences, and everyday essentials that meet the dynamic lifestyle of every Manileño shopper . It’s truly a space that adapts and grows with you, proving time and time again that SM’s got it all for you. Step into your Stride Ready to move through your day in style? These curated picks bring you footwear and apparel that combine premium comfort, performance, and design—so every step looks as good as it feels. REV * - Step up your style game with REV, making its Philippine debut at the 2nd Lev...

SM City La Union Boosts Climate Resilience with Rainwater Catchment System

  San Fernando, La Union, Philippines — With climate change driving heavier rains and more frequent floods, proactive flood prevention has become a key part of building resilient communities .  SM City La Union, now the 30th mall of SM Prime Holdings, Inc. (SM Prime) that features a rainwater catchment facility , expands its network of climate-resilient infrastructure nationwide. For SM Supermalls , catchment facilities are designed to collect and store large volumes of stormwater , preventing runoff that could otherwise overwhelm drainage networks.  During heavy rainfall, the catchment temporarily holds stormwater, allowing gradual discharge through proper channels. Collectively, SM City La Union’s underground rainwater catchment system can provide a total capacity of 760 cubic meters   (Photo caption) The newly opened SM City La Union becomes the 30th SM mall to install a rainwater catchment system, supporting thousands of residents in flood-prone areas and de...

SM Supermalls and DICT launched Digital Corners in SM Job Fairs

Empowering job seekers and SHS learners through digital upskilling Department of Information and Communications Technology (DICT) Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding (MOU) to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills. Quezon City , Philippines — November 6, 2025. SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially introduced Digital Corners to SM Job Fairs—an initiative launched during the J.O.B.S. Immersion for SHS 2025 held at the Skydome , SM City North EDSA . An innovative learning solution, the Digital Corner is designed as a free, open-access upskilling hub within SM job fair venues...

BEST NEW FIRSTS IN METRO MANILA: Flavors You’ll Come Back For

  Great meals don’t just fill you up—they keep you coming back for more. This season, SM Supermalls invites you to discover a bold new era full of evolving finds with a delicious lineup of food destinations made to spark cravings and create lasting favorites. From Japan’s rich culinary traditions to the artistry of coffee and chocolate, each first is thoughtfully made to raise the bar for flavor and bring fresh dining experiences to every table. And as we continue to serve these dishes out hot, one thing remains constant: at SM Supermalls, we’re always growing and evolving with you to truly show that we’ve got it all for you. A Journey Through Japan  Nothing compares to the depth and comfort of authentic Japanese flavors. These handpicked spots serve everything from rich, hearty ramen to delicate, traditional sweets—each one made to bring a true taste of Japan to the Metro. Ramen Nagi - Craving comfort in a bowl? Ramen Nagi at the Ground Level, South Wing of SM Mall of Asia...

SM Supermalls Celebrates DOLE’s 92nd Anniversary and Marks 30,000th Hired-On-The-Spot Milestone

Tuguegarao City, Philippines — December 10, 2025. SM Supermalls, in strong partnership with the Department of Labor and Employment (DOLE), commemorates the agency’s 92nd Founding Anniversary with a landmark achievement: celebrating the 30,000th hired-on-the-spot (HOTS) during a job fair at SM City Tuguegarao. SM Supermalls and DOLE marked a major milestone as the SM–DOLE Job Fair program celebrated its 30,000th hired-on-the-spot at SM City Tuguegarao, symbolizing thousands of lives changed through accessible employment opportunities and meaningful partnerships with industry employers. A Life-Changing Moment in Tuguegarao The 30,000th HOTS, Ms. Rachelle Navalta, was hired on the spot as a Service Crew member at McDonald’s during the anniversary job fair. Overwhelmed by the news, she shared: “Hindi po ako makapaniwala… nag-try lang po akong mag-apply dito sa job fair dito sa SM. Hindi ko po akalain na hired on the spot ako.” She also encouraged other job seekers: “Wag po kayong matakot m...

SM Prime: Smarter Water Management for a Resilient Future

  Manila, Philippines — Water is a limited resource, and many Philippine cities face pressure on their supply due to rapid urbanization and climate change. SM Prime Holdings, Inc. (SM Prime), one of the largest integrated property developers in Southeast Asia, prioritizes water efficiency as a core operational strategy to pave the way for a water-resilient future.   (Photo caption) One of the world’s largest shopping malls, the SM Mall of Asia remains a sustainable marvel thanks to its water-saving solutions. The result is a portfolio-wide water intensity of 0.44 m³/m²/year, already surpassing water efficiency standards of some of the leading global benchmarks. For SM Supermalls , every chance to collect and conserve water is explored. Simple low-flow fixtures and the adoption of water-saving technologies prevent unnecessary consumption at scale. Recycling air conditioning condensate and processed water minimizes dependence on fresh water, and innovative approaches tha...