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Trung Nguyen Legend PH Launch: Experiencing Vietnamese Coffee Culture



If you love coffee and discovering new brands, this is exciting news. Vietnam’s legendary coffee brand, Trung Nguyen Legend, has officially launched in the Philippines, and I got to experience it firsthand during its media launch last December 11, 2025, at the World Bazaar Festival held at the World Trade Center Pasay.


A First Taste of Vietnamese Coffee Culture


The Philippine launch of Trung Nguyen Legend was made possible by Dygen Food Ventures Inc., the brand’s exclusive distributor in the country. From the moment I walked into the event, it felt less like a formal launch and more like stepping into a Vietnamese café experience.


Guests were introduced to the brand’s story and coffee philosophy, followed by a guided tasting of their signature blends. The flavors were noticeably bold, rich, and aromatic—definitely perfect for anyone who prefers strong coffee or needs that extra kick in the morning.


According to Mr. Miguel Paolo Salazar, General Manager of Dygen Food Ventures Inc.:

“Trung Nguyen Legend fits right into the creative lifestyle of Filipinos. It’s bold, authentic, and full of character.”




What Makes Trung Nguyen Legend Stand Out

During the launch, three key themes really stood out—especially for Filipino coffee drinkers and digital creators:


▪️ Bold Vietnamese Coffee Taste

Deep, aromatic flavors made for people who enjoy strong, no-nonsense coffee.

▪️ Affordable Indulgence

Premium, café-quality coffee that you can enjoy daily without overspending.

▪️ Energy + Culture

A brand rooted in Vietnam’s rich coffee heritage—perfect for storytelling and culture-inspired content




Products to Watch Out For

Trung Nguyen Legend will soon be available in the Philippines with an initial lineup that includes:

▪️Ground coffee

▪️Instant coffee blends

▪️Specialty coffee variants

These will be sold in select stores and online platforms, making it easy to add them to your home coffee setup or content creation routine

Before leaving the event, guests were invited to the Trung Nguyen Legend booth, where there were more chances to take photos, shoot videos, and capture tasting moments—all thoughtfully styled for social media.

Attending the Trung Nguyen Legend media launch at the World Bazaar Festival 2025 was such a fun and flavorful experience. It’s exciting to see a Vietnamese coffee brand enter the Philippine market with a strong focus on culture, creativity, and community.

If you’re a coffee lover or content creator looking for something new to feature in your daily routine, Trung Nguyen Legend is definitely worth checking out.









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