The past years have always had us counting down to the most wonderful time of the year when the ‘ber’ months roll in; Christmas carols fill the air, dazzling tree lights dot the streets, shopping for gifts becomes a sport, and everyone else goes on a diet to make way for Christmas feasts. This year may not be as festive as previous years, but it will most certainly be more meaningful. SM showed us the most uplifting way to best celebrate the season with “100 Days of Caring”; featuring 100 days of spreading love, thoughtfulness, and care for one another and for the communities surrounding our favorite SM malls. The virtual event showcasing the pledges happened Thursday, Sept 16, 2021 over FB Live and WatchSM on YouTube. “100 days of Caring”. To kickstart the Christmas countdown, SM pledged to donate to over 10,000 beneficiaries, namely communities in need, hardworking SM employees, medical frontliners and dedicated delivery partners, among others. Some of the beneficiaries and their pa...
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