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Strengthening Food Security Through Local Wisdom

Sintang, October 03, 2025 – Across many parts of Asia, flavor is not just a matter of taste; it is a legacy, an identity, and a reflection of the human connection to nature. In Southeast Asia, the rich spices and traditional cooking techniques passed down through generations thrive due to the abundance of local food sources, including forests, fields, rice paddies, and rivers. However, climate change and the exploitation of natural resources are now threatening the continued availability of these local food sources. In the Philippines, 2025 food security efforts increasingly focus on empowering communities and reviving indigenous farming. The Department of Agriculture (DA) has set ambitious goals, including raising rice output to 20.46 million metric tons and cutting post-harvest losses. Still, grassroots initiatives best reflect the nation’s wisdom. In Mindanao and the Cordillera, farmers cultivate traditional rice varieties like Tinawon and Unoy through ancestral practices that valu...

Three Years of Impact: PRecious Communications Powers Growth, Innovation and Recognition in the Philippines

Left to Right: Lars Voedisch, Founder and Group CEO, Paolo Alba, Regional VP and Country Lead (Philippines), and Hannah Kiwahko, Associate County Lead (Philippines)  PRecious Communications, an award-winning multi-market integrated communications agency, is celebrating its third year of growth in the Philippines. With the National AI Roadmap in effect, the agency continues to scale its operations and strengthen its foothold in the market, growing 2.5x year-on-year on the back of established partnerships with leading tech enterprises and fast-growing startups in the Philippines and Southeast Asia. Amid the country’s fast-tracked adoption of AI, the agency has been strengthening its digital capabilities to support the demands of the growing economy.  As domestic spending remains strong and inflation stays low, the University of Asia and the Pacific forecasts the Philippines’ gross domestic product (GDP) to grow by 5.8% in the third quarter of 2025. Among the fastest in Southeast...

Five URC brands are still top picks among Filipino homes

  Five flagship brands from food and beverage firm Universal Robina Corp. (URC) have landed in an exclusive list of products consistently chosen by millions of Filipino households.  Great Taste , C2 , Piattos , Nissin and Payless were all among the most chosen FMCG brands in the Philippines according to the 2025 Brand Footprint Report of global consulting firm Worldpanel by Numerator.  “The results of this study show that our brands continue to earn the trust and loyalty of Filipino consumers,” said URC Chief Marketing Officer Karen Ong. “We’re proud that our products remain staples in homes across the country,” she added.  The Brand Footprint report is Worldpanel’s annual ranking of the most chosen FMCG brands worldwide. It uses a metric called “consumer reach points” (CRP) to measure a brand’s strength based on how many shoppers are buying the brand and how often. It essentially shows which brands are winning at the point of purchase.  One CRP represents a s...

Making Lung Health the Norm: Promoting Healthy Breathing Across Age Groups

MANILA, Philippines, 25 July 2025 – Our lungs work around the clock to keep us alive, yet lung health remains one of the most neglected aspects of overall wellness. Breathing difficulties are often dismissed as a natural part of aging, but in reality, lung health is affected by far more than just getting older. Daily exposure to air pollution, secondhand smoke, haze, prolonged air-conditioning, poor nutrition, and even lack of sleep can gradually impair lung function, often without obvious symptoms. This silent damage is taking a toll. In 2024, pneumonia ranked as the fourth leading cause of death in the Philippines, claiming 19,842 lives, according to the Philippine Statistics Authority. The year prior saw a 27% surge in cases, with a concerning 11% increase among children under five—evidence that no age group is spared. Behind these numbers are often subtle symptoms or signals from the body that are easily missed or ignored until it's too late, such as persistent cough, shortness...

Jollibee Launches New Jolly Meal Savers Line-Up

  Jollibee Launches New Jolly Meal Savers Line-Up Share-worthy News: Busog sa Sulit-Sarap Meals for Only ₱99! Jollibee fans have more reasons to celebrate their favorite meals. Starting July 9, the new Jolly Meal Savers is here—featuring Busog sa Sulit-Sarap meals for only ₱99! It’s a feel-good deal that’s just too good to keep to yourself. Making its exciting debut in this sulit-sarap line-up is the NEW 1-pc. Burger Steak with Double Rice— the classic fan-favorite meal, made even more filling with an extra serving of rice.  Your Favorite Meals, Now in a Sulit Line-Up The new Jolly Meal Savers line-up delivers unbeatable value and satisfaction through full meals that include sides and drinks.  Each option is a complete and flavorful experience built around best-loved Jollibee favorites: NEW: 1-pc. Burger Steak with Double Rice and Drink  1-pc. Chickenjoy with Rice and Drink Jolly Spaghetti with Fries and Drink With generous servings and sulit prices, these meals are ...

YouTube Shopping launches in the Philippines, expanding partnership with Shopee in Southeast Asia

  MANILA, 25 April 2025 – YouTube, in partnership with Shopee, launches YouTube Shopping in the Philippines. With this launch, the YouTube Shopping affiliate program is now available in six countries across Southeast Asia, further fueling the burgeoning video commerce in the region. YouTube Shopping seeks to elevate the purchase experience and create more opportunities for viewers, content creators, and even advertisers.  Viewers can now seamlessly find and buy the things they love while watching content from their favorite creators. The YouTube Shopping affiliate program transforms video e-commerce from links in the description box to actual and direct product tagging – no more extra clicking, endless searching, or switching between websites. All they have to do is check out!  The launch of the YouTube Shopping Affiliate Program in the Philippines offers exciting opportunities for both Shopee sellers and content creators. Shopee sellers can now expand their reach by coll...

TECNO Launches CAMON 40 Series with Sarah G

  One tap, perfect snap! The flagship CAMON 40 Series unlocks a new level of AI that delivers innovative snapshot FlashSnap photography No more missed moments for the popstar royalty and Filipinos – FlashSnap every moment perfectly MANILA/ APRIL 2025 Innovative AI-driven technology brand TECNO today launched the new CAMON 40 Series – its latest flagship imaging product and most advanced AI smartphone ever - with popstar royalty and FIlipino icon Sarah Geronimo as brand ambassador. The three models (CAMON 40 Premier 5G, CAMON 40 Pro 5G, and CAMON 40) are equipped with cutting-edge AI imaging technology and practical AI features, delivering industry-leading performance and enhanced experiences in imaging, creativity, and efficiency for users worldwide.  “Sarah Geronimo and TECNO CAMON 40 Series are a perfect match. Her star power, relatability and ability to inspire millions of Filipinos align with TECNO’s passion to bring innovative smartphones to Filipinos so they can embrace ...