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UP FOR A PLOT TWIST? Explore Unexpected Finds in Visayas at SM Supermalls

  Not everything goes according to script, but honestly, that’s where the best parts can happen. It’s all twist after twist, one minute you’re in a regular run, the next you’ve stumbled on something you didn’t expect, and suddenly it’s the highlight of your day. The kind you didn’t plan for, but made the detour oh-so-worth-it. So if you’re up for a little scene switch, there’s always something waiting to surprise you at SM Supermalls in Visayas, where new and upcoming spots bring unexpected finds, exciting firsts, and moments that are all for you. A Sudden Drip Addition Just when everything’s right on track, a new name enters the mix to change the scene. Here comes the first-ever Salomon in Cebu, now open at the 2nd Level of SM J Mall–bringing in performance-driven design that moves seamlessly between function and everyday wear, adding a fresh, unexpected edge to your usual lineup.  A Tasty Surprise  Right when you think you’ve seen it all, something new slips in and chan...

SM reinforces public safety through nationwide Fire Prevention Month programs

Participants from SM Supermalls, the Bureau of Fire Protection, partner agencies, and community volunteers come together for the Fire Prevention Month activities, reinforcing a shared commitment to safety, preparedness, and building disaster-resilient communities. MANILA, Philippines, April 06, 2026 - Reaffirming its commitment to public safety and community resilience, SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month, empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most-loved malls. Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM...

POV: You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls

Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane. Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again? Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view. Moments Become Worth Savoring All of a sudden, the food tastes better. You get to enjoy each meal as if y...

SM Turns Earth Hour Into Community Action

  An hour for Earth. SM Supermalls switches off non-essential lights in solidarity with Earth Hour, uniting communities in a shared commitment to climate action and a more sustainable future. SM Supermalls has once again led a meaningful local observance of the global Earth Hour. Through a symbolic lights-off practice held at all SM Malls has re-affirmed its strong commitment toward shared responsibility, environmental awareness, and community action across all of its most-loved malls. From 8:30 PM to 9:30 PM, all SM malls nationwide switched off non-essential lights as mallgoers, tenants, and communities came together to take part in activities that made sustainability more visible, more relatable, and more personal. Through SM Cares, Earth Hour became more than a scheduled observance in the evening—it became a reminder that small choices, when done together through empowered communities, can help build a better future.  SM City Fairview joins local leaders and community part...

Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls

  Bring out those bunny ears and celebrate Easter in SM Supermalls around the country. MANILA, Philippines, 27th March 2026 — This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max. Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike. After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots: Simmer into richness at Ninepot (SM North EDSA, SM City Clark) Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot. Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing. Indulge in a timeless bowl at Mak...

SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care

  In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. During th...

SM Introduces Sparklo Reverse Vending Machines to the Philippines for the First Time Ever

  SM Supermalls and Sparklo executives formalize their partnership during the official launch of Sparklo’s reverse vending machines in the Philippines, expanding the SM Green Recycling Machine program under the SM Green Movement. SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. Expanding the reach of the SM Green Movement and the SM Green Recycling Machine (GRM) program, the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide. The collaboration introduces Sparklo’s reverse vending machine technology in the Philippines for the first time, providing an innovative way for customers to recycle plastic bottles and cans while visiting SM malls. “This initiative further elevates the role our malls play in ensuring a greener future, all for Filipinos. When we help make recycling accessible and rewarding, taking step...